We provide vehicle battery and battery charging solutions for both retail and trade automotive customers. Our range is selected to cover a wide variety of vehicle types and applications, supporting everyday vehicle use, maintenance and inspiring confidence in selecting replacement batteries where necessary.
For trade customers, we focus on availability, consistency and practical support. This includes supplying products suited to a range of environments, from commercial truck batteries to car batteries for local mechanics, alongside expert guidance that helps ensure the right solution is selected for each vehicle and application.
In commercial environments, batteries and charging systems are critical to keeping vehicles and equipment operational. We support applications across trucks, agricultural vehicles and a wide range of general commerical machinery, where starting power, durability and reliability directly affect uptime and productivity.
Our unique placement in the market enables us to supply batteries and charging solutions suited to demanding working conditions. This includes products designed to handle high loads, frequent starts and extended operating hours, whilst supporting routine maintenance and fleet use. We work with both trade and commercial customers to ensure solutions are matched to real-world working requirements.
In the leisure battery sector, we support power and charging requirements for caravans, motorhomes and marine applications. These environments place specific demands on batteries and charging systems, from extended periods off-grid to variable charging sources such as mains hook-up and onboard generation.
Our approach is centred on matching the right battery and charging setup to how the vehicle or vessel is actually used. We supply solutions for both retail and trade customers, covering everything from simple leisure battery replacements to more complete charging systems designed for reliability, safety and long-term use in mobile and marine settings.
We provide battery and charging solutions for smaller-scale solar and renewable energy projects, including off-grid installations, mobile systems and self-built setups. Our products are commonly used in campervans, cabins, workshops and other applications where reliable, self-contained power is required. The focus is on practical systems that are straightforward to install, maintain and use day to day.
For both retail and trade customers, we support a wide range of use cases, from DIY builds through to professionally installed systems. This includes batteries, chargers and supporting components suited to variable generation, limited space and regular cycling. We aim to make it easier to design and supply systems that perform consistently, whether for individual projects or repeat installations.
I’ve always been drawn to technology and how it shapes what’s possible. From learning the nuances of early Commodore computers to exploring music, sound design and composition, innovation has been a constant thread throughout my life.
With an inherited entrepreneurial spirit, my career began in the automotive sales industry before I joined Alpha Batteries following its formation in 2008. Working alongside my father, brother and uncle, we grew the business through the inevitable challenges and opportunities that come with building something from the ground up.
I’ve always been motivated by progress - new products, new applications, stronger brands and better customer experiences. This has included establishing global supply chains, strengthening our online presence, and leading the day-to-day operations that keep the business moving forward.
That grounded yet ambitious approach continues to shape the direction I have for Altura Energy Group. My focus is on building a group that’s customer-led, commercially strong and positioned at the forefront of modern battery and power technology.
